Tim Gerges is a photographer whose work sits at the intersection of advertising, lifestyle, and fashion photography. Splitting his time between Johannesburg and Cape Town, Tim has built a distinctive visual style defined by authenticity, emotion, and a remarkable ability to capture fleeting moments that feel both spontaneous and timeless.
Represented by Agent-At-Large, Tim creates imagery that goes beyond aesthetics. His photographs are rooted in genuine human connection, balancing technical precision with instinctive storytelling to produce images that resonate long after they've been seen. Whether shooting commercial campaigns, editorial features, lifestyle content, or brand storytelling projects, Tim's work is characterised by a sense of energy, intimacy, and effortless confidence.
Capturing Authentic Moments
At the heart of Tim's photography is a belief that the most powerful images are often the most natural. His ability to capture people in honest, unguarded moments has become a defining feature of his work, creating photographs that feel authentic rather than manufactured.
While his images often appear effortless, they are built on a foundation of meticulous preparation and technical expertise. Through careful control of light, movement, composition, and atmosphere, Tim creates the conditions that allow genuine moments to emerge naturally in front of the camera.
This combination of spontaneity and precision allows him to produce imagery that feels both contemporary and timeless, photographs that communicate emotion, personality, and story in a single frame.
Advertising, Lifestyle & Fashion Photography
Tim's visual language draws inspiration from multiple disciplines, blending the polish of advertising photography with the authenticity of lifestyle imagery and the visual sophistication of fashion photography.
This versatility allows him to work across a broad range of commercial and editorial projects, including:
- Advertising campaigns
- Lifestyle photography
- Fashion photography
- Editorial photography
- Brand storytelling
- Commercial portraiture
- Hospitality campaigns
- Travel and destination content
- Social-first content creation
- Motion and integrated campaigns
His work is particularly sought after by brands looking to create imagery that feels human, aspirational, and emotionally engaging while maintaining a strong commercial focus.
A Distinctive Visual Perspective
Over the years, Tim has worked on campaigns and editorial projects throughout South Africa and internationally, continually refining both his creative process and his understanding of visual storytelling.
His photography is driven by curiosity, observation, and a deep appreciation for people and culture. Whether photographing a global advertising campaign, documenting a lifestyle brand, or creating content for an editorial publication, Tim approaches each project with the same objective: creating images that people feel before they fully understand.
This ability to create emotional connection through photography is what sets his work apart and continues to attract brands looking for authentic visual storytelling.
Global Production Through Agent-At-Large
Tim's partnership with Agent-At-Large has expanded the scale and scope of projects he is able to undertake, combining his creative vision with the production expertise of an international agency.
Together, they deliver photography and content productions that maintain the soul and authenticity of Tim's work while providing clients with the resources, support, and production capabilities required for large-scale commercial campaigns.
From creative development and production management to photography, motion, post-production, and final delivery, Agent-At-Large provides a collaborative framework that allows ideas to grow without losing the human connection that defines Tim's imagery.
Working Across South Africa & Internationally
Based between Johannesburg and Cape Town, Tim remains closely connected to the people, locations, and stories that inspire his work. South Africa's diversity, energy, and cultural richness continue to influence his photography, while international projects allow him to bring his distinctive perspective to brands and audiences around the world.
Whether shooting on location, in studio, or across multiple destinations, Tim combines adaptability, experience, and creative instinct to create photography that feels genuine, elevated, and memorable.
See more of Tim's work - https://www.timgerges.com/