Scott Choucino, a leading commercial food photographer in London, continues to set the standard for bold, high-impact imagery at Agent-At-Large. Known for his signature use of colour, texture, and lighting, his work blends playful nostalgia with technical precision, an approach brought to life in Cathedral City’s Makes It Better campaign.

Elevating Everyday Food

Launched in mid-July, Makes It Better spotlighted familiar, well-loved dishes including cheese on toast, jacket potatoes, and pasta bakes, celebrating how Cathedral City enhances everyday meals with added flavour and satisfaction. The campaign centred on a simple idea: Cathedral City doesn’t just taste good, it makes everything better.

Through Scott’s lens, these everyday staples were transformed into bold, craveable visuals, balancing relatability with standout creative. His ability to elevate the everyday is what continues to define his work as a go-to food photographer UK brands rely on.

Campaign Reach & Creative Impact

The campaign debuted with 10 and 20 second TV spots and rolled out across TV, video on demand, out-of-home, and social media, reaching 97% of adults aged 25–65 over a 21-week run. It marked another large-scale project where Scott’s work translated seamlessly across platforms, reinforcing his position as a leading still life and commercial photographer in London.

With over 15 years of experience, Scott has worked with global clients including Pepsico, Kenvue, KFC, Ocado, and Cathedral City, consistently delivering visually distinctive campaigns across stills and motion.

View more of Scott’s work: https://scottchoucino.com/

Represented worldwide by Agent-At-Large, Scott Choucino remains a cornerstone of the AAL roster, continuing to push the boundaries of commercial food and still life photography in the UK.